Dallas-based, acclaimed architecture and style company drives brand name advancement with globally distinguished steakhouse on brand-new Chicagoland place
Chicago, IL ( RestaurantNews.com) Dallas-based worldwide style specialist company Harrison has actually been employed by Fogo de Chão to use its acclaimed tactical branding, interior decoration and architectural knowledge to numerous of the brand name’s dining establishment renovates throughout the nation, including its approaching Oak Brook place.
As Fogo’s relied on style partner, Harrison will supervise the interior decoration and architecture for the dining establishment, slated to open in late2021 Previously this year, Fogo revealed strategies to open a 4th Chicago-area place within the newly-developed Oak Brook Commons community, amongst high-end homes, numerous dining establishments, high-end retail, ingenious workplace and a one-acre public park.
” We are honored that Fogo de Chão picked Harrison to develop their brand-new Oak Brook area to display the brand-new ground-up model,” stated Harrison Chief Operating Officer Keith Anderson. “Fogo is an ageless, friendly dining establishment that puts genuine Brazilian culture at the center of the dining experience. With its distinct heritage in mind, we’ve produced a striking style directed by the brand name’s character. The outside structure was influenced by the regional Chicago loft design architecture. The style developed by concentrating on the visitor journey offering wonderful minutes such as the grand white wine wall, entryway chandelier, spectacular bar Fogo counter, and the theater of the open fire churrasco grill.”
Fogo’s Oak Brook place will include natural wood surfaces, a signature bronze tree style on the front door, remarkable rope chandeliers throughout a vaulted ceiling and skyrocketing white wine case screens. The brand-new place will likewise include an extensive outdoor patio with firepits for al fresco churrasco dining, dry-aged meat cabinets for internal aging, and a reimagined bar location where visitors will have the ability to lounge on strong leather sofas with a craft mixed drink from the dining establishment’s premium scotch and bourbon menu.
” Fogo has actually grown over the last 40 years from a couple of areas in Brazil to more than 50 around the globe,” stated Barry McGowan, CEO of Fogo de Chão. “Harrison comprehends the special experience we provide our visitors and improves the in-restaurant dining experience through their comprehensive style strategy. Their group produced a warm, ageless style that’s not just customized to the visual of the Chicago neighborhood however likewise leverages our Southern Brazilian culture.”
Harrison produces interesting brand names and crafts significant experiences which bring a brand name’s method, interiors, architecture, product packaging and digital worlds to life. Throughout its brand name architecture style, Harrison utilizes innovative storytelling, extensive marketing research, company method workshops and more to connect the physical properties together with the principle’s story. To read more about Harrison, see harrison.hn
Harrison is an acclaimed, international tactical architecture and style consultancy renowned for developing effective brand-new hospitality ideas, changing existing brand names and operations, and developing unique areas that provide unforgettable visitor experiences. With workplaces in Dallas, London, Birmingham and Melbourne, Harrison has actually partnered with significant international brand names along with regional independent services to provide 6,000 tasks. The business’s method concentrates on the visitor journey; improving their experience through a distinct storytelling procedure which separates brand names from their competitors. Harrison is developed on a track record for imagination, enthusiasm and vision which is revealed in the breadth of its substantial portfolio constructed over the last 32 years. To find out more, see harrison.hn and follow Harrison on Instagram
About Fogo de Chão
Fogo de Chão (fogo-dee-shown) is an internationally-renowned steakhouse that permits visitors to find what’s next at every turn. Established in Southern Brazil in 1979, Fogo raises the centuries-old cooking method of churrasco– the art of roasting top quality cuts of meat over an open flame– into a cultural dining experience of discovery. In addition to its Market Table and Feijoada Bar– that includes seasonal salads and soup, fresh veggies, imported charcuterie and more– visitors are served simply-seasoned meats that are butchered, fire-roasted and sculpted tableside by gaucho chefs. Visitors can likewise delight in dry-aged or exceptional Wagyu cuts, seafood a la carte, all-day pleased hour including signature mixed drinks, and an acclaimed South American red wine list, in addition to smaller sized, sharable plates in Bar Fogo. Fogo uses distinguished menus for all dayparts consisting of lunch, supper, weekend breakfast and group dining, plus full-service catering and contactless takeout and shipment choices.
Fogo has 57 areas around the world, consisting of 45 in the United States, 6 in Brazil, 4 in Mexico and 2 in the Middle East. 5 extra U.S. areas, plus franchised dining establishments in Mexico, are presently under advancement, consisting of a flagship experience in Coral Gables, Fla., that will include a Next Level stogie lounge and the Butchery.
For more details, see Fogo.com, Facebook, Twitter and Instagram